Confidential — Partnership Proposal — March 2026
Partnership Proposal

H.O.P.E CAMBODIA
× SOMA GROUP

A 20-Year Documentary Photography Project · 9 Transmedia Dimensions

In 2007, photographer Ludo Cazeba documented 350+ children across Cambodia — orphanages, street schools, villages, Tonlé Sap lake, families throughout Siem Reap province. In 2027, he returns to find them. This is a proposal for Soma Group to become the founding institutional partner of a project that will put Cambodia on the international art and social impact map.

In 2007, Soma Group was founded as a force for Cambodia's future. That same year, photographer Ludo Cazeba documented 350+ children across the country. Two visions born the same year — now converging twenty years later.
The Alignment

WHY SOMA GROUP

Soma Group — 11 subsidiaries, 2,500+ employees across Cambodia — is the Kingdom's most integrated private group, spanning agriculture, infrastructure, education, energy, trading, hospitality and media.

Under LCT Krasna Cham's leadership — first female CEO of a major Cambodian group, WEF Young Global Leader 2020, champion of gender equality and female leadership across ASEAN — Soma has built a CSR engine, Soma Initiative, structured around three focus areas that align precisely with H.O.P.E's architecture.

H.O.P.E offers Soma something no traditional CSR initiative can: a 20-year visual story of Cambodia's resilience, told through its children — now adults — with global visibility.

Soma doesn't fund art. Soma funds Cambodia's story being told to the world.

11
Subsidiaries
2,500+
Employees
6
Business Sectors
1999
Soma Farm
First Entity
2020
WEF Young Global
Leader — Krasna Cham
2,300+
University of
Puthisastra Students
📚
Education
Soma Initiative Pillar
↓
H.O.P.E Educational Book
Free to schools & orphanages
🏥
Health & Hygiene
Soma Initiative Pillar
↓
H.O.P.E Dental Campaign
with UP Dentistry Students
♻️
Environment
Soma Initiative Pillar
↓
H.O.P.E Circular Economy
Facades → Bags → Communities
The Project

9 DIMENSIONS

H.O.P.E is not a photo book. It's a transmedia ecosystem where each dimension reinforces the others — social impact multiplies artistic visibility, and vice versa.

01
Photography
Temporal diptychs and triptychs. 350+ subjects. Fine art prints, limited editions, museum-quality production. International gallery circuit.
02
Premium Book
200–250 pages. Hardcover. Bilingual Khmer/English. The definitive document of Cambodian childhood across two decades.
03
Educational Book
Free distribution to schools, orphanages, hospitals. Illustrated by Cambodian artists. 100% funded by project revenues.
04
Documentary Film
Feature-length documentary covering all four trips (2026–2027). France–Cambodia co-production via Bophana Center, Phnom Penh. Target: Arte, international festivals. The story of a 20-year return, filmed as it unfolds.
05
Grand Format Facades
15+ installations on building facades across Cambodian provinces. Visible, monumental, transformative.
06
Reconnect Campaign
"Do you recognize this child?" Live on Facebook, TikTok, Telegram — in Khmer and English. Sunrise Cambodia reconnection in progress. Angkor Photo Festival as launch platform. A nation helps find 350 faces from twenty years ago.
07
Community Health
Dental health campaign with University of Puthisastra — Cambodia's leading health sciences university training doctors, dentists, pharmacists, nurses, midwives and laboratory technicians — deploying dental students to rural villages. Art meets medical intervention.
08
Podcast & Testimonies
Audio and video interviews with the adults who were once children. Their stories, their journeys, their resilience.
09
Circular Economy
Facade installations dismounted after 3–6 months → sent to Cambodian sewing schools. Photographs become bags, accessories, uniforms. 100% of proceeds to communities and artisan associations. A world first — art that funds its own legacy.
The Numbers

PROJECT SCOPE

350+
Children
Photographed
20
Years
Apart
9
Dimensions
4
Trips
Planned
2027
The
Return
The Return

WHAT SOMA GAINS

Visibility

Named founding partner on all project communications
Logo on exhibition materials, book credits, film credits
Soma buildings as canvas — facade installations on Soma properties
Feature documentary film covering all 4 trips — co-produced via Bophana Center. Soma Initiative story woven into the narrative
Media amplification via Apsara TV Group — TV, radio, digital coverage across Cambodia
International press: France, Europe, global art circuit + Angkor Photo Festival premiere
Social media reach: Reconnect Campaign on Facebook, TikTok, Telegram — French, English, Khmer audiences

Impact Narrative

Direct link to University of Puthisastra dental health campaign in rural villages
Community health intervention documented across all trips
Educational book distribution — Soma name in every school
Circular economy pioneer — facade installations → sewing schools → bags & accessories. 100% to communities
WEF / Davos storytelling material for LCT Krasna Cham
20-year longitudinal narrative — unmatched in CSR world
Institut Français de Phnom Penh & French Embassy — exhibition partner with dedicated budget and facade walls

This is not a logo on a poster. This is Soma's values made visible across Cambodia and the world.

Grand format installations are art, not advertising. No logos appear on the photographs themselves. Partner acknowledgment follows museum standards — separate information panels, exhibition credits, book and film credits, and digital communications.

The Partnership

CONTRIBUTION MODEL

We propose a flexible partnership model combining financial support and in-kind contributions, structured to maximize impact for both parties.

Financial
Cash Contribution
Direct funding for production costs: printing, health campaign logistics, educational book distribution, documentary post-production. Flexible allocation based on Soma's CSR priorities.
In-Kind
Infrastructure & Logistics
Soma buildings as facade installation sites. Vehicle & driver access across provinces. Meeting spaces at Soma Tower. University of Puthisastra coordination for dental campaign.
Media
Amplification
Apsara TV Group coverage — TV, radio, digital. Bophana Center co-production for documentary film. Media contacts for national and international press.
Network
Connections
Introductions to institutional partners. Government relations for facade permits. Distribution network for educational books across provinces.
Institutional
French Embassy & Institut Français
Introduction to Institut Français de Phnom Penh and French Embassy — exhibition walls, dedicated cultural budget, and established exhibition programme. A Franco-Cambodian bridge.
Cultural
Bophana Center
Cambodia's reference audiovisual centre. Documentary co-production partner. Access to archives, screening venues, and the Rithy Panh network.
The partnership combines financial support, infrastructure, media amplification, and institutional connections — structured across the four-trip timeline (September 2026 – November 2027). Terms to be discussed directly.
The Timeline

FOUR TRIPS

Trip 1
Sept 2026
Reconnaissance. Partner meetings. Launch Reconnect Campaign on Facebook. Documentary filming begins. Sunrise Cambodia reconnection.
10–12 days
Trip 2
Jan–Feb 2027
Validation. Sign all agreements. Test materials. Confirm logistics. Documentary filming continues.
12–14 days
Trip 3
May 2027
Main shoot. Diptychs. Documentary. Health campaign. Facade installations. Angkor Photo Festival submission.
28–35 days
Trip 4
Nov 2027
20th Anniversary launch. Book. Documentary screening at Bophana Center. Circular economy activation — sewing schools receive facade materials.
10–14 days

"Whoever you are, wherever you're from, you can move and shape the world."

— Ludo Cazeba
The Artist

LUDO CAZEBA

Award-winning photographer and social impact creator based in Saint-Tropez, France. 20+ years of professional photography including collaborations with Harper's Bazaar, Ogilvy, Philippe Starck, and luxury brands worldwide. 80,000+ prints sold internationally.

The 2007 Cambodia photographs received an Honorable Mention at the International Photography Awards. In 2008, the work led to Photo Art Asia — a charity exhibition at Central World Bangkok where 100% of profits went to HIV-positive children in Thailand.

IPA Honorable Mention Harper's Bazaar Ogilvy Philippe Starck Art Monaco Miami River Art Fair 80,000+ prints sold Alexia Foundation Grant PhMuseum Grant
Website: www.cazeba.com
Project page: cazeba.com/hope-cambodia
Contact: ludo@cazeba.com · +33 7 86 49 96 93
Next Step

LET'S BUILD THIS TOGETHER

This document is a starting point. The partnership terms, contribution structure, and visibility elements are fully customizable based on Soma Group's priorities and CSR strategy.

Contact Ludo Cazeba

ludo@cazeba.com · +33 7 86 49 96 93

"Art Must Serve People & Causes"
Whoever you are, wherever you're from, you can move and shape the world.