INTERNATIONAL · ART DIRECTION · COMMISSIONS
The Brief Died. The Art Survived.
Four collaborations that matters. Ogilvy Bangkok. Harper's Bazaar Thailand . Kraemer Paris. Each started as a commercial commission. Each became something the brief never asked for.
Bangkok, 2006–2009. The years that built the craft.
Abstraction Of Time
STARCK × OGILVY — THE YAMU
A dinner at the home of Mitch Weber, director of Ogilvy Action Bangkok. A portfolio shown between courses. A brief handed over before dessert: Philippe Starck is building a resort at Cap Yamu, Phuket. Full campaign. Billboards. Print. Everything.
The show villa shot clean. Then the beach — except there was no beach. The imported sand had washed away. Nothing left but mud and mangroves.
A sofa, a mirror, and a coffee table. Carried to a sandbank at low tide. Sea Odyssey and Living on the Sea were born that afternoon — on a surface that would disappear with the next tide.
THE BEACH WAS MUD. SO I BUILT A LIVING ROOM ON THE SEA.
First international competition. IPA 3rd Place Advertising. An Ogilvy executive sat on the jury.
Living On The Sea
BANGKOK · 2007–2009 · EDITORIAL
HARPER'S BAZAAR THAILAND
Cover and full editorial for Harper's Bazaar Thailand. Four to six looks. Studio session with full styling team. The images were distributed across multiple Harper's Bazaar editions in Asia.
ONE SHOOT. MULTIPLE COUNTRIES. THE COVER TRAVELLED FURTHER THAN I DID.
Harper's Bazaar Thailand — Cover + Editorial. Distributed across Asia.
BANGKOK · 2008 · CREATIVE DIRECTION
THE DAWN OF SURREALISM
Bangkok. Hua Hin. Sunrise. Between commercial commissions for Ogilvy and Harper's Bazaar, I built a parallel body of work — surrealist photography where the Thai coastline became a stage and everyday objects became symbols.
A furniture maker saw my exhibition at Bed Supperclub Bangkok. He wanted product photography. I gave him something else entirely.
Three phases. First, I documented the manufacturing — foundries in the Thai countryside, molten metal poured into earth. Then, a studio shoot in Bangkok — controlled lighting, raw materials isolated against black, the craft made visible. And finally, I threw the brief away.
Hua Hin at dawn. Tables planted in the sand like monoliths. Magritte's umbrella. A top hat. A horse found on the beach five minutes before the shot. Abstraction of Time. Infinity. 1729 — The Dawn of Surrealism.
Selected images published in Wallpaper* and international design press.
HE ASKED FOR PRODUCT PHOTOGRAPHY. I GAVE HIM SURREALISM. IT SOLD MORE TABLES.
The Sky, The Sea & The One
1729 . The Dawn Of Surrealism
BANGKOK · 2009 - 2010 · CAMPAIGN
KRAEMER PARIS
A hairdresser met at a Bangkok party mentioned my work to Yannick Kraemer. Kraemer was expanding across Asia — Thailand, China — and needed campaign visuals that matched the ambition. Same studio as PTendercool. Full production managed in-house: models, makeup, styling, assistants. The images went across the entire Kraemer network — catalogues, website, magazine, international salons.
THEY MISSPELLED MY NAME IN THE CATALOGUE. THE IMAGES STILL DID THE TALKING.
International hair campaign. Full creative production. Bangkok, 2009.
New collections. Drop announcements. Studio updates.